Why do we want to create a better future? Because we won the birth lottery.
What's our mission?
Our mission is to create safe jobs for marginalised people to earn a sustainable income. We do this by partnering with organisations that support humans from marginalised communities. Put simply, we want to create jobs so that humans can earn a living for themselves. Today, we make ethical event merchandise, including customised tote bags, t-shirts and lanyards. Tomorrow, as we grow, we hope our products will too.
Our journey started in small room in Pondicherry, South India with 14 women who were marginalised from their communities. We asked them what they wanted and they collectively said money, because money gives them freedom and choice. This is why our mission is to create real work, so that the women can get paid to do what they love. Every product you purchase directly contributes to each human’s income and makes a significant difference to their livelihoods and wellbeing.
However, our greatest impact is the one we can’t measure. It’s the feeling each human gets working confidently in a safe and inclusive space.
‘Being here is the only time and place in the world I can be my true self’ - Gayatri
'It takes a village'
None of what we do would be possible without the help of our incredible team and the amazing humans we work with. You would be scrolling for HOURS if we tried to name every individual that has helped us along the way, but we are always grateful and acknowledge their support in getting us where we are today. It means the world to us!